Custom Publishing, also known as content publishing or custom content, is the creation of publications for businesses, governments and private institutions. Custom publications can take many forms, including traditional Magazines, newsletters, catalogs, and online portals, Magazines and e-newsletters. These publications serve to communicate more effectively with customers, partners and employees.

Custom publications are designed specifically for their target group, which allows for them to be more engaging than standard publications. They help create brand awareness, educating the reader about its value and benefits. They build brand loyalty and trust among readers by offering them interesting articles, information and photos.

No other medium is as effective in keeping the attention of the viewer. The average time a reader spends with a custom publication is 20 minutes. Compared to billboards (5 seconds) or television commercials (30 seconds), it becomes obvious why many companies have turned to custom publishing as an integral part of their marketing mix.

The most common uses of custom publications include:

• Customer publications for B2C
• Customer publications for B2B (CRM applications)
• Internal communications

If you have any questions, please contact us and we will be glad to help!