Brief

Create a new and refreshed version of the internal publication by basing the design on that of a fashion or lifestyle magazine. Give the magazine a contemporary and dynamic character, with creative use of typography, which will be easy to read while being rich in content.

Challenge

Create an internal magazine for all employees of the Żywiec Group which will foster a positive relationship with the company and support its core brands. The company has to be presented from an employee perspective and focus on supporting employee activities and the "people helping people" ideals. 

Editorial Response

A full redesign of the magazine was unveiled in 2009. The magazine took on the form of an exciting and vibrant publication. All of the pages are full of interesting information and news about the happenings within the organization and its members. Interviews, photos of recent events, and entertainment pieces are all included in an easy to read format. 

Results

The magazine is recognized for its high level of editorials and innovative design. It has been very well accepted by the employees of the Żywiec Group who turn to the magazine to find out about the latest happenings within the company.